CSQE Hosts Webinar on Service Quality Index (SQI) to Advance Service Excellence

The Center for Service Quality Enhancement (CSQE) recently organized a webinar focusing on the Service Quality Index (SQI), highlighting the growing importance of service quality in achieving sustainable business growth. The event brought together corporate leaders, banking professionals, academicians, entrepreneurs, and service quality practitioners.

During the webinar, the Service Quality Index (SQI) was presented as a practical and structured framework for measuring, monitoring, and continuously improving service quality within organizations. CSQE has been working on the initiative since 20**. According to the organization, the framework aims to enhance customer experience, improve operational efficiency, and strengthen long-term competitiveness through data-driven service quality management.

The event featured presentations by CSQE Consultants Mr. Quazi Asif Uz Zaman and Mr. Md. Ishraque Shafath. The keynote paper was presented by distinguished academician and service quality management expert Professor Dr. Md. Tareque Aziz. He stated that the Service Quality Index (SQI), developed and copyrighted by CSQE, provides organizations with a practical framework for continuously enhancing customer experience and organizational performance.

The webinar also included a panel discussion titled “The Faces of Service Quality: Prospects and Challenges in Bangladesh and Beyond.” The discussion featured Professor Dr. Md. Tareque Aziz, Mr. Alvi Chowdhury, Advisor to CSQE and Associate Team Lead at Scotiabank, Canada, and Ms. Tasneem Moureen, Acting Head of the Service Quality Division at NRB Bank PLC.

Participants actively engaged in the question-and-answer session, sharing their views and inquiries. The webinar concluded with closing remarks delivered by Mr. Salman Elahi, Consultant of CSQE.