Journal for Service Quality Enhancement (JSQE) is an open-access, double-blinded, peer-reviewed journal that regularly publishes articles in the area of service quality management. It is an official publication of the Center for Service Quality Enhancement (CSQE). Center for Service Quality Enhancement (CSQE) is the country’s leading independent, end-to-end service quality enhancement platform. CSQE’s technology independence, global talent, and extensive partner network help clients harness the power of service innovation to thrive on change and guide their quality enhancement journeys. JSQE is an initiative by some of the country’s leading academicians and management consultants. JSQE’s editorial board is comprised of scholars and academicians from the world’s leading institutions, like; Texas A&M University, Prairie View University, Portland State University, Central Queensland University, Indian Institute of Management (IIM), University of Western Australia, Jiangxi Science & Technical University, Hadhramout University, and others. From Bangladesh, JSQE has editorial board members from BRAC University, North South University, BGMEA University, United International University, Jagannath University, American International University Bangladesh, and the Asian University of Bangladesh. At JSQE, we firmly believe that in South Asia, ensuring quality in service delivery can positively affect the growth of our businesses for the service industry. JSQE is an international refereed journal with the vision to become present in both e-format and printed versions. JSQE covers the comprehensive range of areas, including, but not limited to, service quality, marketing, branding, management, finance, accounting, economics, and other areas of business and economics, as all these functional domains of knowledge directly or indirectly contribute toward the enhancement of service quality within the organization.